The City of Charleston's seal has stood as a symbol of civic pride for generations, embodying the Latin motto "Aedes mores juraque curat" — "She guards her buildings, customs, and laws." Yet as the city embraced modern digital platforms, this cherished emblem needed thoughtful adaptation to maintain its resonance in contemporary contexts.

Our collaboration with the City of Charleston focused on creating a digital-first version of the historic seal that would function seamlessly across all platforms while preserving its rich heritage and significance. The redesign process involved meticulous attention to detail, from refining the typography to carefully updating the imagery and color palette.

SCOPE OF WORK

Brand Evolution
Logo Design
Illustration

CITY OF CHARLESTON

The modernized seal maintains the gravitas of Charleston's civic identity while ensuring clarity and impact across digital touchpoints. Each element was thoughtfully considered to honor the city's commitment to protecting its architectural treasures, cultural traditions, and foundational principles. The result is a digital civic emblem that connects Charleston's storied past with its dynamic present, creating a visual identity that will serve the city's communication needs well into the future.

THE RESULTS