Claire O'Bryan
Claire O'Bryan, a board-certified nurse practitioner and lifestyle curator, needed a brand identity that would honor her dual expertise in medical skincare and holistic wellness. As co-founder of The Skin Clique, she sought to create a personal brand that would maintain its distinct identity while harmonizing with her established business.
Our team developed a sophisticated visual identity anchored by an elegant, vertical serif typeface that conveys both professionalism and warmth. The centerpiece of the rebrand is a connected monogram mark that symbolizes the seamless integration of Claire's clinical background and wellness philosophy. The identity system extends cohesively across both print collateral and digital touchpoints, creating a unified experience that feels both elevated and approachable.
Brand Strategy
Visual & Verbal Brand Identity
Copywriting
Website Design & Development,
Digital Marketing Materials
THE RESULTS
Through this thoughtful design approach, Claire's personal brand now effectively communicates her unique positioning at the intersection of medical expertise and everyday wellness guidance.
SCOPE OF WORK
