Illuminating the path toward mental wellness with compassionate care.
Lucera Health, meaning "bright light on a dark night," guides individuals and families through their mental health journeys with a thoughtful, personalized approach. In a landscape where seeking help can feel overwhelming, Lucera creates a sanctuary where every unique story is welcomed.
The brand identity balances warmth and clinical expertise through grounding deep green hues and an all lowercase custom serif logotype. A distinctive handdrawn logomark symbolizes different therapeutic frameworks coming together for individualized care, while natural, human-first imagery reinforces Lucera's belief in healing through authentic connection.
Naming
Visual & Verbal Brand Identity
Copywriting
Website Design & Dev
Printed Collateral
Digital Marketing Materials
LUCERA HEALTH
Our team developed a comprehensive design system that translates across the website and digital touchpoints, creating an environment where visitors immediately feel understood and supported. Since launch, Lucera Health has established itself as a trusted resource for those seeking care in their mental health journey.
THE RESULTS
SCOPE OF WORK
