Sea Fox Boats approached us with a challenge: reimagine a 65-year legacy of expert boat manufacturing for today's discerning market. Our comprehensive rebrand wasn't just about creating a new look—it was about crafting a distinctive identity that would resonate with modern boating enthusiasts while honoring the brand's rich heritage.
The signature Fox Head logomark anchors this bold evolution, designed to amplify Sea Fox's visibility in a competitive marketplace. Our design system integrates custom lettering, a handsome color palette, geometric elements, and confident design principles that reflect both the quality craftsmanship and forward-thinking spirit of Sea Fox Boats.

The transformation began with a complete overhaul of the interior upholstery, moving beyond traditional sportsman aesthetics toward lifestyle elegance. Recognizing the increasing influence of women in the boat-buying process, we created interiors that appeal to both dedicated fishermen and families seeking adventure. The 2024 model year showcases our design solutions with refined upholstery patterns, sophisticated stitching, contemporary colors, and subtle integration of the iconic fox head logo.

SEAFOXBOATS.COM

Brand Strategy, Brand Development, Upholstery Design, Printed Collateral Design, Website Design

THE RESULTS

Our work extended to a comprehensive suite of printed collateral, ensuring a cohesive brand experience across all touchpoints. The results debuted at the 2024 Miami Boat Show to enthusiastic reception, with many noting that Sea Fox's commitment to thoughtful design had set a new standard in the industry. This successful rebrand represents not just a visual refresh, but a strategic repositioning that will carry this storied brand confidently into its next chapter on the water.

SCOPE OF WORK