Willow 30A
For Willow, we created a brand identity that balances elegant sophistication with genuine warmth—just like the boutique itself. The refined typography and signature "W" monogram feel elevated yet approachable, while the terracotta and cream palette captures both the coastal energy of 30A and the brand's welcoming spirit.
"Elegance in Everyday" became more than just a tagline; it's the philosophy that guided every design choice. The identity flows seamlessly across Willow's four beachside locations and their online store, creating a consistent experience that feels both premium and personal.
ECOMMERCE STORE
We especially loved developing the Weekends by Willow extension, which maintains the brand's sophisticated DNA while carving out its own distinct personality—giving loyal customers a way to bring that 30A style home, wherever they may be.
SCOPE OF WORK
Naming
Visual & Verbal Identity System
Copywriting
Website Design & Development
